OVERVIEW
Tranquil is a fictional brand developed as part of a creative exploration into holistic branding. The branding reflects an escape to freedom, offering the free will to escape the routine of daily busyness and experience quietness, serenity, and mental renewal. It's a destination built upon the foundation of calm, balance, transformation, and wholeness.
Objective
- To create a refined, welcoming brand experience aligned with wellness values.
- Practice high-level art direction and brand storytelling.
- Design a project that could live in real-world wellness environments, both digital and physical.
Art direction
Colour Palette: Soft neutrals and earth tones were selected to evoke peace and grounded energy.
Typography: A clean sans-serif typeface paired with a subtle serif accent reinforces elegance and clarity.
Mood: Imagery and layout choices reflect stillness, nature, and luxury, inviting users into a tranquil space.
Brand Concept & Vision
Tagline: Breathe. Relax. Renew.
The Tranquil brand is positioned as a premium wellness retreat offering spa therapies, relaxation services, and holistic treatments. It is born around the idea of intentional living and inner renewal, speaking to individuals seeking peace in a fast-paced world.
