Brand Concept
Kari Couture is a brand dedicated to women who value individuality, craftsmanship, and elegance.
The project was to create a logo design and visual identity system that captures both timeless elegance and modern femininity, while remaining true to the client’s bespoke model.
Logo Design
The logo was designed as an interwoven letter-mark, symbolising both the art of sewing and the connections between designer and client.
Interwoven form – referencing threads and stitches in couture craft.
Clean, elegant lines – reflecting sophistication and minimalism.
Monogram approach – ensuring versatility across fashion applications (labels, embroidery, packaging).
This design direction ensures the logo not only serves as a brand mark but also as a storytelling device that reinforces Kari Couture’s identity.
Color Palette
The chosen palette is rich, feminine, and luxurious, creating a strong foundation for the brand’s visual identity.
Together, these hues convey a sense of timeless luxury, with a modern, fashion-forward appeal that complements bespoke couture.
Brand Outcome
The result is a cohesive brand identity system that positions Kari Couture as a luxury womenswear house, balancing tradition and innovation.
The logo conveys craftsmanship and exclusivity.
The colour system enhances emotional resonance with women seeking elegance and individuality.
