OVERVIEW
Bamba began as a logo design project for a fashion designer who aimed to expand his craft into streetwear and establish a fashion house. Upon completing the logo design, I obtained his consent to use it for developing a fictional streetwear brand. This branding exercise serves as inspiration for his vision and was created as a personal project to showcase my expertise in urban-inspired branding, visual storytelling, and motion design.
The creative approach seeks to energise the creative spirit, combining bold identity with expressive street culture to resonate with a generation of makers, thinkers, and doers.
Brand Concept & Vision
Bamba stands for individuality, boldness, and creative expression through fashion. It’s a brand that empowers self-discovery and confidence in urban spaces. The visual identity is rooted in authenticity, creative rebellion, and the pulse of modern youth culture.
Design Approach & Art Direction
Logo Design: from scratch to be adaptable and recognisable - perfect for both labels and designs.
Colour Palette: A bold, contrasting palette blending dark neutrals with the electric pop of yellow to inspire optimism.
Typography: I used Alfarn and Coco Gothic, utilising clean fonts paired with bold, gritty accents to echo the raw energy of street culture.
